Title:  Marketing Specialist, 1st Shift   Req ID: 8989

City, State:  Westfield, WI

Reports to:  Marketing Manager 

Classification:  Nonexempt 

Work Arrangement:  Hybrid

JOB DESCRIPTION 

Summary: The Marketing Specialist supports the marketing department’s initiatives with the planning, executing, communicating, tracking, and evaluating of marketing programs, such as product and promotional campaigns. This position conducts market research and provides insights for marketing campaigns, market trends and the competitive landscape and creates content and materials designed to keep the company on track to reach our sales goals.

Essential Functions: 

• Manages marketing campaigns, including communicating campaign deliverables, objectives, and timelines to project teams and vendors, creating and producing marketing collateral, managing database, and providing instructions for promotion or use
• Evaluates and monitors campaign performance on an ongoing basis by developing and analyzing key metrics, organizing project calendars, and creating comprehensive reports
• Evaluates and maintains brand image and product information on all platforms and materials to ensure consistent messaging – including website and external database
• Plans, organizes, and executes the logistics for trade shows, exhibitions, and industry events to maximize brand exposure and lead generation
• Maintains inventory and directory of sales support materials, including those for trade shows, conferences, events, and meetings, by identifying, coordinating, and assembling requirements and making sure all resources are accurate and current while coordinating new material creation as needed
• Plans, organizes and executes the logistics for trade shows, exhibitions, and industry eents to maximize brand exposure and lead generation
• Conducts research into competitive landscape, market trends and customer behavior and prepare reports by collecting, summarizing, and analyzing data
• Manages relationships with external vendors to ensure high-quality and timely execution of marketing programs and to ensure competitiveness

Required Qualifications:  

1. Bachelor’s degree in marketing, business administration, communications or related field or 4-6 years of experience in marketing
2. Must have strong organizational and project management skills as well as attention to detail
3. Excellent writing, storytelling and editing skills with proficiency in SEO writing techniques
4. Strong verbal communication skills
5. Firm grasp on various marketing platforms, channels, and best practices
6. Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
7. Must have the ability to work independently and function as part of a team
8. Must have strong analytical skills to analyze metrics and create reports 9. Proficient in Microsoft Office Suite and Adobe Creative Suite   

Preferred Qualifications:   

1. Prior business-to-business marketing experience
2. Willingness to advance knowledge and skills by attending training and conferences and sharing with other team members 

Supervisory Responsibility: No supervisory responsibility.

Work Environment: The work environment is an office environment in a cubicle with standard temperatures and normal office noise levels. Subject to extended periods of sitting, working on PC and talking on telephone. 

Physical Demands: This position would be primarily sitting with little to no lifting or other physical demands.

Position Type: Non-Exempt, 1st shift; Possibility for remote work depends on candidate’s skills.  

Travel: Occasional local travel may be required. Overnight travel for meetings and training may occur a few times per year.

Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

Successful completion of a pre-employment drug test and background check are required.
 

Brakebush provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Applicants must have the legal authorization to work for any employer in the United States. We are currently unable to sponsor or assume sponsorship of employment visas.

Brakebush is committed to adhering to compliance and applicable pay transparency laws in all states where we operate and any other states where we have a legal obligation.
 

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